Movie Studios Want Apple To Charge Big Bucks For 4K Movies

Apple is reportedly in conflict with major Hollywood movie studios over pricing for 4K movies set to be sold in the iTunes Store.

Ahead of a launch event scheduled for September 12, where Apple is expected to unveil the new iPhone alongside a 4K and HDR compatible Apple TV, The Wall Street Journal reported that the company was still “scrambling” to sign deals with Hollywood studios because of disagreements over pricing.

Pricing proposed by Apple would see it charge US$20, or about $25, for movies in 4K resolution, the same price it typically charges for new release movies in HD.

However, The Wall Street Journal’s sources said “several” studios wanted Apple to charge an additional US$5 to US$10 for 4K movies. This would see 4K movies priced between $31-$38 on the Australian iTunes Store.

The new Apple TV is expected to go on sale later this year. More information about the 4K Apple TV, as well as the iPhone 8 and refreshes to the iPhone 7 and 7 Plus, will be revealed at a launch event on September 12