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More Retailers Getting Into Portable Power Supply, For Outdoors & When Power Goes Down

New categories and a changed attitude to ranging, is driving business in the consumer electronics channel with several new retailers moving into the category according to suppliers.

Mass retailers such as Big W, Target, and K Mart who before COVID and supply issues were purchasing primarily to a price point are now “Simply looking for stock to range” claims suppliers.

On the new category front suppliers of power banks are looking at new retailers such as BCF, Bunning and Anaconda as well as Super Cheap Auto to sell a new generation of large “Tesla” styled power banks for use by trades’ camper’s and consumers in the home who after losing power during a storm can switch to a portable power bank that can deliver 240 volts and 10 Amps.

Chris Lau the CEO of Laser Corporation told ChannelNews that more “space opportunity” is becoming available with retailers.

“Today it’s a case of having product for retailers who are witnessing a return back to stores following the recent Federal Election”.

A Big W executive said “We are definitely seeing a return in foot traffic. It appears that consumers still have money to spend, and that inflation has at this stage not frightened them away from spending”.

Recent ABS numbers revealed that rising cost of living, inflation, and a pandemic haven’t stopped Australians from spending up big, with April 2022 marking yet another retail turnover high.

Retail sales rose 0.9 per cent in April from the previous quarter, according to the ABS, marking the fourth consecutive monthly rise. Sales rose 9.6 per cent compared with April 2021.

$33.9 million was spent in April.
This has seen retailers struggle to get supplies with several taking to ranging empty boxes in an effort to fill empty spaces in stores.

In recent weeks several suppliers have approached ChannelNews with new products they are set to launch in Australia.

Lau said that Laser Corporation who are celebrating 35 years in Australia “Will shortly release a new range of power banks that range in price from $2,500 to $3,000. These will not be sold at the traditional CE retailer instead we are working with hardware and lifestyle retailers who have a market for power supply in remote locations and when a power supply goes down”.

He said that “Key in this market is education as these power banks are capable of delivering 240 volts so they have to be approved and certified and the person selling them have to be able to explain their capabilities and limitations”.
Sydney based Tempo is already in this power market with a range of Akai products that also run on solar.

Tempo is also set to release a new range of Monster portable power units.
General Manager Gary Brown said “The recent floods in Queensland revealed that consumers need power supply even portable power for mobile phones and other devices that they can communicate. The market for power is growing on several fronts”.

Melbourne based Company Cygnett is set to conduct a major road show in Australia shortly where they will reveal six new categories of power supply. The business that has been a major supplier in this market and already sell a 200 watt power station.



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