Microsoft is knocking down prices for its popular Surface range, selling direct-to-consumer through its Microsoft Store.
The Surface Pro X is being cut by $330 ($1,869, $RRP: $2,199), while a more modest $180 is shaved off the $1,619 Surface Pro 8.
Surface Laptop 4s start from $1,349, a saving of $150, with Surface Laptop Go just $934, cutting $150.
Even Surface Headphones 2 and Earbuds have been cut.
If you’re in the market for a new machine, and don’t care to wait until October for the Surface Pro 9, then buy direct.
Major tech companies are increasingly offering incentives to sell to consumers directly, a move that has been accelerated by the pandemic. As the lure of bricks and mortar continues to lessen, these practices will happen more and more.
