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Major Restructuring At Acer Australia

Following the exit of several senior managers, Acer Australia has announced a major restructure of both sales divisions, and staff.

Cameron Anderson, who has been with Acer for over 15 years, has taken on the position of General Manager – Acer Australia Commercial Business and Acer New Zealand.

Anna Viengkham, formerly New South Wales Retail Manager, has been appointed as National Retail Business Manager, heading up Acer’s new Retail Business Unit.

Acer Australia and New Zealand is thrilled to welcome Ali Lokhandwala, who will lead the Channel and Distribution Business Unit in his role as Channel Sales Manager.

Lokhandwala is the former NSW region manager of SMB and Channels for Fujifilm.

According to Acer A/NZ Managing Director Gaba Cheng, the business is set to be split into three distinct business units: commercial, retail, and distribution.

Management claim that under this new model, they can further strengthen their position in education, government, and corporate sectors.

The company has also moved to further expand their presence in the SMB SME market via, which will be serviced by distribution.

“Our new business model is designed to support Acer’s growth aspirations in 2023 and beyond. It includes several new hires as well as promotions within the business,” says Cheng.

“Not only is the new structure designed to make Acer Australia and New Zealand more dynamic and responsive in the current market, but it will also enable us to enhance our service and support to customers and drive longterm value.”

 

 



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