Logitech Appoints Avico As AV Sub-Distributor
Avico will be responsible for the distribution of Logitech Harmony remote range and Squeezebox Internet Radio and Music Streaming devices.
Logitech’s Director, George Saad said, “The Avico team brings with it the reach, skills and knowledge to drive the Logitech brand in these areas. In particular, Avico will be able to increase our presence in the custom installation market, Regional Retailers and AV independents.”
“As Logitech drives into specialist channels we need partners that can provide the information and products to help customers make the right purchasing decision. We anticipate Avico will make great inroads into the AV area with our newly released Harmony 700 and 900 models, along with our existing Harmony range,” added Saad.
Avico Electronics joins as a sub-distributor under Logitech’s Platinum Partners program. Key existing distribution partners, Ingram Micro, Synnex and Scholastic Australia will continue to service the channel as Logitech’s “Master Distributors.” Altech Computers Corporation, Mittoni and All Interactive Distribution together with Avico are on as “Platinum Sub Distributors” and Fluidtek, Wireless 1 and Centrecom Corporate as “Platinum Partners”.