Ultra Cheap: LG Drop 65″ 4K TV To $4500
The new 55″ LG Ultra HD TV (UB950T) has RRP of $3,199, while the 65″ screen now costs $4,499 – a $1500 drop from the flagship 65″ 4K TV’s RRP (UB980T), released in May.
Once priced at circa $10000 4K TVs have tumbled in price. The price drop reflects fast growing demand for the Ultra High Definition (UHD) TV, says LG.
But it is also a reflection of the growing competition with cheaper options from the likes of Hisense. Many retailers were already selling the flagship LG $6K UHD TV for a lot less.
The new 4K ULTRA HD TV (UB950T) has the much hailed WebO and harman/kardon audio, to boot, although is less powerful than the $5999 UB980T model.
‘4K’ Ultra HD TV screen boasts four times the definition of Full HD TV and houses 8.3 million pixels.
Addressing the lack of 4K content currently available, LG Ultra HD TV has Upscaling Engine renders standard definition and HD content closer to 4K- type quality.
LG collaborated with harman/kardon on the latest Ultra’s audio – the inbuilt three-way, 35-watt sound system (4 speakers + rear bass woofer) boasts a refined hi-fi quality.
The new 4K TV LG’s new Smart TV platform, webOS, is also more simple to use than ever.
Content can be found on the left-right scrollable Launcher bar, accessed while watching broadcast TV, streaming video. You can also speak into the Magic Remote to navigate to your destination.
Lambro Skropidis, General Manager Marketing at LG Australia says the TV maker is at “the vanguard” of the 4K movement.
“4K ULTRA HD TV’s are starting to take off and LG is at the vanguard of that movement. We were a leading brand that launched 4K ULTRA HD TV’s in Australia and we’ll continue to launch a diverse range of these advanced TVs at different price points to suit a wider range of new TV buyer budgets.”
Other features include: LG’s TruMotion Technology renders sports, video games and high speed action with significantly reduced motion blur – ideal for footy season and Live Playback – where viewers can Play, Pause & Rewind live TV.