Harvey Norman Hijack Click Frenzy..But Site Crashes
The retail giant sought to hijack the publicised Mother Day Click Frenzy sale yesterday by launching its own version called “Shop Frenzy”
So did several other retailers including David Jones and Priceline who snubbed Click Frenzy platform and went it alone despite taking part in the event last year, when127 retailers took part, in total.
Harvey Norman 25 hour sale kicked off “Shop Frenzy” in store and online from 6PM yesterday and goes until until later today. But the site crashed within minutes of the sale opening.
Harvey rivals like Bing Lee, Myer, BigBrownbox (owned by Winnings) and OO.com.au all took part in Mothers Day Click Frenzy, which kicked off yesterday evening, whose discounted deals include Sharp 46″ LED 3D FULL HD TV $1546, unlocked
Harvey’s ‘Shop Frenzy’ deals included Toshiba 39″ AL Series Full HD LCD TV For $368,
Click Frenzy appears to be running smoothly with no crashes to report
However, perhaps less consumers come on board after last years disaster, branded ‘Clickfail.’
“Everything intact, no Hitler videos this morning, #clickfrenzy is working!” click Frenzy co founder Grant Arnott tweeted this morning.
However, Arnott recognises that the Mother’s Day event has not seen the levels of demand as per the November event.
“In the first five minutes of going live, Click Frenzy served 9 million queries,” he told Power Retail (which Arnott is editor of) but said almost one million clicks to participating retailer websites have been recorded so far, showing Australian’s appetite for online shopping.
“In the first five minutes of going live, Click Frenzy served 9 million queries.”
“That’s not 9 million individuals, but with the site performing so well on Akamai and Amazon, users were able to browse, search and navigate the site quickly, driving up the volume of queries. In the first hour – from 7pm to 8pm – there were 36.6 million queries.”
“We knew everyone would be watching, but we are ecstatic that Click Frenzy has held fast under extreme load during our first Mother’s Day Sale.”
There was also another clear winner: Google.
“This would be a river of gold for Google,” says Arnott
“Google would be raking in a massive fortune from AdWords as rivals bid hard to compete on the hugely popular ‘click frenzy’ search term.”