Jabra and IT distribution company Synnex have formed a channel distribution agreement, with Jabra appointing Synnex as its Australian distributor.
The partnership is “aimed at fuelling Jabra’s expansion strategy across Australia”, designed to enable Jabra “to penetrate new markets where Synnex has already established a robust local presence”.
It will see Synnex commence distribution of Jabra’s consumer product line, including its wireless sports audio, call-centric, music and in-car range.
“With its deep local market expertise and broad regional network, we are delighted to be working with Synnex at such an exciting time, as we look to elevate our growth efforts and expand Jabra’s footprint across Australia,” Matt Segafredo, Jabra senior director of sales, ANZ mobile, commented.
“This partnership will provide Jabra with an even greater breadth of opportunity to achieve cut-through in new markets, beyond our traditional mass market retailers.
“Importantly, we are confident that our innovative solutions, coupled with Synnex’s broad distribution, will enable both companies and the reseller community to generate new revenue streams and further drive growth.”
Synnex Australia product director Jay Ko stated the “partnership adds another layer to our offering for channel partners, giving them more products in the audio device solutions space”.
