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Is There A Place In The OZ Notebook Market For New Samsung Galaxy Book S

Samsung is looking to renter the Australian notebook market after they revealed a lightweight Windows 10 offering called the Galaxy Book S in New York.

According to Matt Coddrington the CEO of archrival Lenovo the timing may be right due to a surge in recent months for a new generation of lightweight notebooks.

While the device is sub 1 Kilo, Coddrington does not see the device as a replacement for a “heavy duty” notebook that is used as a desktop replacement “but there is a place in the market for what Samsung is proposing,” he said.

During the past month and since the Federal Government started handing out tax incentives retailers are reporting “big demand” for notebooks “Way ahead of what we have seen for a long time” said a JB Hi Fi store manager.

According to Darren Simmons the CEO of Acer Australia, sell through of notebooks in Australia have picked up especially in the thin and light category where the new Samsung offering is set to be positioned by retailers who at this stage may or may not range the new offering due in part to Samsung’s past failure in the notebook category.

While Samsung executives are referring to their new offering a ‘mobile computing device’ because it’s light and compact 960 grams competitors and retailers believe it will have to compete up against the likes of the new Acer X5 Microsoft’s Surface devices and Lenovo’s Idea Pads.

Starting at US$999, the Galaxy Book S is tipped to be close to $2K in Australia, it has a lightweight chassis, vibrant display and the promise of an all-day battery life. At this price it will have to compete up against the Acer X5 which has a 14″ screen, i7 Processor and is also 1 kilo in weight. At 14.9mm thick the X5 delivers 10 hours battery life.

The Galaxy Book S has a 13.3-inch 1920 x 1080 display that is bright and vivid. What is different is that the device is powered by a 2.8-GHz Qualcomm Snapdragon 8CX processor with 8GB of RAM.

That means it’s really built for battery life and always-on connectivity rather than performance and this say observers is both a plus and a minus “depending on the price” said one retailer.

The plus is that there is a market for long life display devices with a keyboard similar to what Samsung are delivering. “This will not appeal to the road warrior or the person who is using a notebook as a desktop replacement” said Coddrington.

Many observers at the New York launch doubted whether it will have the capability to go toe-to-toe with Intel’s new 10th Gen Ice Lake chips while others have praised the weight design and functionality of the new Galaxy Book S.

During the Unpacked 2019 event, the company claimed that the notebook will have 23-hour battery life. Laptop Mag said “We have yet to review a laptop with 15 hours of battery life let alone 23. And the Galaxy Book probably won’t be the first”.

They claim that when they got a hands on with the new device the battery life was at 90% and the Windows 10 battery indicator showed that the device had approximately 10 hours and 42 minutes of battery left.

Overall the Galaxy Book S is slim, sexy and downright stunning said Digital Trends.

The issue now for Samsung Australia is whether there is a market for the device in between a host of new thin & light notebooks due to be released by HP, Dell, Acer and Lenovo.

CPU: Snapdragon 8cx compute platform, 7nm 64-bit Octa-core processor (Max. 2.84 GHz + 1.8GHz)
Display: 13.3-inch FHD TFT (16:9) Touch: 10-point multi-touch screen
Dimensions: 305.2 x 203.2 x 6.2-11.8mm, 960 grams
Memory: 8GB RAM (LPDDR4X), 256/512GB + MicroSD slot (up to 1TB)
Camera: 720p HD
Battery: 42Wh (typical) Video playback: Up to 23 hours
Network: LTE Cat.18, Nano SIM
Connectivity: Wi-Fi 802.11 a/b/g/n/ac (2.4/5GHz), VHT80 MU-MIMO, Bluetooth v 5.0, USB Type-C, Location (GPS, Galileo, Glonass, BeiDou)
Sensors: Fingerprint Sensor, Hall Sensor, Light Sensor (Keyboard Backlit on/off)

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