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Is Messy Peloton Business Up For Sale, Amazon Tipped To Be Interested

Both Nike and Amazon are believed to be running a ruler over Peloton Interactive, the struggling US Company who last year moved into the Australian market via a shopfront deal with David Jones.

The business is a mess and the brand broken after a series of run in with US regulators over safety issues associated with their interactive treadmills and bikes.

Peloton’s stock has fallen more than 80% from the high a year ago. It’s currently valued at just over US$8 billion, based on Friday’s official market close of $24.60 — below its September 2019 initial public offering price of $29.

There’s no guarantee that Amazon will follow through with an offer as potential suitors circle the stationary-bike maker.

The Wall Street Journal claims that despite its woes, linking up with Peloton would give Amazon or another party access to its millions of well-heeled users and their data, and a big boost in the burgeoning market for health and wellness technology.

A Peloton subscription could also theoretically be bundled with Amazon Prime, which offers users waived shipping costs, a streaming service and more for a monthly or annual fee.

Amazon has been pushing into connected health in recent years, launching its Halo Health and Wellness tracker. Data from Peloton riders, who have the option to track their heart rate and energy consumption during a ride, could help underpin other Amazon products.

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