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Is Hisense Price Gouging In OZ

Hisense has moved to ship a new Sharp branded 4K UHD TV in the USA that looks remarkably like their 55″ Hisense 7 Series model that is selling in Australia.

The big difference is that the US model is US $900 or A$1,190 when converted to Australian dollars, the same TV in Australia has a recommended retail price of $2,499.

In Australia Hisense describes the specs of their 55″ 7 Series models as a 4K ULED TV with HDR Plus, it also has a VIDAA U Smart Interface. Netflix only works on this TV up to 4K HDR.

Hisense 55″ 4K UHD Sharp TV sold in the USA for US$900

Hisense 55″ 4K UHD TV that is selling in Australia for $2,499, the specs are almost identical to the US model.

In the USA, their P7 Sharp model incorporates 4K UHD offers HDR, direct-lit LED backlighting and UHD upscaling. Owners also get access to Netflix, Hulu, Vudu, Pandora, Facebook and several other services not available in Australia.

The price difference is $1,309. The Australian price also includes GST.

Aldi Bauhn 55″ 4K UHD TV with 4K Chromecast that is selling for $599

In comparison Aldi, last week offered a similar 4K Ultra High Definition TV to the 55″ Hisense 7 Series for $599, It was so popular that more than 10,000 were sold over a weekend.

The Aldi Bauhn 55″ TV also came with the latest Google 4K Chromecast that allows users to stream content from a huge range of online services including YouTube, Netflix, Stan, Spotify, Pandora, ABC iView and 9Now owners also get access to the Google Home app, content is delivered as 4K Ultra HD & HDR. *

Hisense makes and markets TVs under the Sharp and Aquos brands in North and South America under a five-year licensing pact with the Japanese manufacturer.

Sharp is currently contesting that agreement to reclaim its U.S. TV business.

Hisense who were forced to cut a deal with Sharp in the USA, because American consumers saw their own brand as “Cheap” and not necessarily reliable, have now been accused of manufacturing “poor quality TV’s under the Sharp name.

They have also been accused of being involved in deceptively advertising their TV’s which Sharp claim are “shoddy”.

Hisense has contested the claim’s, however they have not commented on their Australian pricing.

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