iPhone 12 Series Breaks 100 Million Sales Mark
The latest iPhone 12 series crossed the 100 million sales mark in April 2021, a sales run that rivals that of the landmark iPhone 6.
This is according to a report by Counterpoint Research’s handset analyst Varun Mishra.
In comparison, the iPhone 11 series reached this milestone in nine months, while the iPhone 6 took just under seven months.
“In the case of the iPhone 6 series, the strong pent-up demand for larger-screen iPhones drove the sales, while for the iPhone 12 series, the addition of 5G capability and a full OLED screen attracted customers,” explains Mishra.
“There has also been a shift in model preferences between the iPhone 11 and iPhone 12 series. Consumers preferred the highest version of the iPhone 12 series during the first seven months after the series’ launch.
“The share of the Pro Max version in the iPhone 12 series sales was 29 per cent, compared to the 25 per cent for the same model of the iPhone 11 series. This is also one of the reasons for the iPhone 12 series grossing 22 per cent more revenue than the iPhone 11 series in the first seven months of its launch.”