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INTEGRATE 2019: Sony Boost BRAVIA 4K Home Automation

Sony Australia has boost its home automation smarts by integrating Kramer Control BRAINware, Exterity and Chromecast into its BZ range of BRAVIA 4K HDR professional panels and TVs.

The upgrade claims to deliver unparalleled control and automation tools for “virtually any space” – e.g. meeting rooms, hotel rooms, retail digital signage, classrooms, showrooms and more.

Sony Australia is showcasing the new BRAVIA automation features during Integrate 2019 at the Melbourne Convention and Exhibition Centre on August 27 – 29 (stand 10).

Kramer’s control processor software pledges to transform the BRAVIA 4K HDR panels into the “centrepiece of AV installation” with innovative control, automation and analytics features.

“The Sony BZ range of displays are the hub that brings leading solutions such as Kramer, Exterity and Chromecast together,” claims Daniel Hancox, Sony Australia Group Manager – Business Solutions Professional Solutions Group.

Commentators claim it’s not unlikely a similar smart home initiative will roll-out to Sony’s consumer display panels in time, better taking on the likes of Samsung and LG.

“Pairing Kramer’s code-free, drag and drop control platform with Sony’s BRAVIA pro series displays is a win-win for our joint customers,” adds Hancox.

“By offering integration with manufacturers such as Kramer, Sony is providing users with the tools and capabilities they need most, while creating a highly robust, interoperable and versatile platform.”

“We are excited to provide Sony BRAVIA users with an additional all-in-one solution for simplified, software-based room control.”

Kramer’s Control Solution will be available for all Sony BZ35F series BRAVIA professional displays, easily installed via a USB upgrade license key, activated by a local integrator.

The BZ35F series of BRAVIA professional displays varies from 43-inches to 85-inches, and features an all-in-one “system on a chip” for easy installation and no added hardware.

Additional benefits include Google’s Android 8.0 Oreo operating system, plus access to Google’s Play Store library of SmartTV apps.

Sony has also been collaborating with IP video technology developer, Exterity, to seamlessly integrate its interactive guest portal with the built-in Chromecast support in the new Sony BRAVIA professional displays.

With built-in Chromecast users can easily share content from a slew of subscription services (e.g. Netflix, Kayo Sports, YouTube, Foxtel Now) straight to the Sony screen.

“The ability to have IPTV, digital signage, analytics and control running on a Sony display without the need for additional hardware is a huge benefit to end users,” adds Hancox.

Further information is available Sony’s professional website here.

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