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IFA 2017: Sony Introduces Three New 4K HDR Projectors

Sony is expanding its home cinema projector range with three new 4K HDR models announced at IFA 2017.

All of the new projectors feature Sony’s native 4K SXRD panels, which the company said delivers “high-contrast” and “detail-packed” images in combination with Sony’s Reality Creation resolution processing technology.

“All of these models are designed with Sony’s commitment in mind to bring the most ‘true to reality’ images to our customers,” said Anna Tan, Product Manager – Display, Sony ANZ.

“All three feature-packed 4K HDR projectors, from the cost-effective VPL-VW260ES to the premium VPL-VW760ES, have breathtakingly-real picture quality. So, whether viewers are watching the latest action film or a sporting event they’ll feel truly immersed in the experience,” Tan said.

HDR10, the standard HDR format for UHD, as well HLG is supported across the range of projectors.

The VPL-VW760ES laser light source projector features 2,000 lumens of brightness, Motionflow technology for stabilising fast moving scenes, and Triluminos technology for a broader colour range than standard projectors according to Sony.

As the projector uses a laser light source, no lamp changes are required and expendable parts are said to last about 20,000 hours before needing replacement. Sony also said it had reduced the depth of the projector by 40% on the existing laser light source model to make it easier to install or mount.

Sony’s “versatile” projector model, the VPL-VW360ES, features 1,500 lumens of brightness and an Advanced Iris for 200,000:1 dunamic contrast. The projector is also able to use picture positioning memory to adjust to a content’s aspect ratio.

The “affordable” VPL-VW260ES rounds out the new projector range, with “great value-to-cost performance” according to Sony. It also features 1,500 lumens of brightness and Triluminos technology, and will be available in black and white colours.

Sony’s VPL-VW360ES and VPL-VW260ES will launch in Australia in September for $10,999 and $7,999, respectively. Pricing hasn’t yet been confirmed for the VPL-VW760ES, but it will be released sometime in December.

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