HTC, Now Mainstream Player In Top End VR Market
HTC who are currently restructuring their smartphone business is among one of three Companies who are dominating in the top end of the VR headset market.
Helped by recent price cuts, shipments of higher-end VR headsets that must be connected to PCs or gaming consoles exceeded 1 million units for the first time in Q3 2017, according to an analysis from Canalys.
Sony, maker of the PlayStation VR, led the way with 490,000 units shipped in the period, followed by the Oculus Rift (210,000), and the HTC Vive (160,000).
The rise was aided by recent price cuts, particularly the temporary reduction on the Oculus Rift to $399, Vincent Thielke, research analyst at Canalys, noted in the release.
He also expects the Oculus Go, a stand-alone VR headset from the Facebook-owned company to help drive further consumer adoption. Google is also pushing ahead with a stand-alone VR design that runs its Daydream platform, with several hardware partners already on board to build it.
“Hugo Barra [VP of VR at Facebook] is betting on his next product, the $199 Oculus Go stand-alone headset, to reach more users next year. The Go will excite first-time users, but driving adoption beyond social media will be a challenge,” Thielke said.
Canalys said its VR headset shipment data is derived from its Virtual Reality and Augmented Reality Analysis service, which provides quarterly market tracking.