HP Rolls Out Limited-Edition Ferrari-Branded AI PC
HP has partnered with Ferrari to launch a limited-edition AI PC that blends high-end notebook hardware with supercar-inspired design.
Only 4,999 units of the Scuderia Ferrari AI PC will be produced, with each machine individually numbered and serialised.
The device, unveiled ahead of the Monaco Grand Prix, is the result of a two-year collaboration between HP’s design and engineering teams and Ferrari Design Studio.
The PC will go on sale via HP.com in the US on June 12, priced at US$5,599. HP says the device will also be available in Australia, along with France, Germany, Italy, Japan, Spain, Switzerland and the UK. Local Australian pricing has not yet been confirmed.

The device features a CNC precision-milled chassis finished in Ferrari’s Rosso Magma red, with a carbon fibre and Corning Gorilla Glass underside designed to expose the cooling system in a nod to Ferrari engine bays.
HP has also included a full glass palm rest, a haptic touchpad with an illuminated boundary, and a 3D louvered vent system designed to improve airflow.
Under the hood, the PC is powered by an Intel Core Ultra X7 358H processor with Intel Arc B390 graphics, with HP claiming up to 180 TOPS of AI performance.

The system also includes a 3K Tandem OLED+ touch display, per-key RGB backlighting, Ferrari wallpapers, and HP Wolf Security for Business.
The notebook will ship with custom packaging that lifts the device toward the user when opened, as well as a Poltrona Frau leather sleeve made from the same Italian leather used in Ferrari car interiors.
HP design executive Stacy Wolff said the collaboration “transcends traditional boundaries of PC design”, while Ferrari chief design officer Flavio Manzoni said the notebook reflects a convergence of “advanced material engineering and craftsmanship.”



































































































