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High Res Audio Set To Go Mainstream, Big Boost For Retailers

As major music Companies push for more revenue and streaming Companies higher subscriptions, it’s now tipped that 2017 will be the year when High Res Audio goes main stream.

Last night Music technology company MQA and Universal Music Group (UMG) announced that the Companies have entered a multiyear agreement that will encode UMG’s extensive catalog in the Hi-Res Audio format.

The announcement follows the launch of the industry-wide marketing campaign “Stream the Studio,” which debuted at CES 2017, spearheaded by the DEG: The Digital Entertainment Group.

Retailers such as JB Hi Fi could witness a major rush by consumer wanting to upgrade their sound systems to high res. Currently products such as Dali, Kef, or Sonos are not high res.

UMG’s roster of artists includes Taylor Swift, Mariah Carey, Kanye West, Lady Gaga, Adele, Lil’ Wayne, Metallica, Coldplay, Jay Z, Maroon 5 and Prince’s back catalogue. That robust list should appeal to a broad audience of music fans.

Mike Jbara, CEO of MQA, commented, “We’re very pleased to be working with Universal Music to achieve our goal of moving studio-quality sound into the mainstream.

The company believes that their impressive artist roster will fuel music streaming services worldwide and enable the premium listening experience for all music fans.”

Michael Nash, executive VP of digital strategy at UMG, said, “The promise of Hi-Res Audio streaming is becoming a reality, with one service already in the market and several more committed to launching this year.

With MQA, we are working with a partner whose technology is among the best solutions for streaming Hi-Res Audio, and one that doesn’t ask music fans to compromise on sound quality for convenience.

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