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Has Amazon Secretly Launched In Australia?

Has Amazon Prime done a soft launch in Australia using content from overseas servers. 

Over the weekend I could, sign up to Amazon Prime using an Australian credit card and within minutes I was watching the new Amazon Prime show The Grand Tour which features the old Top Gear Team I also went into several other video’s being streamed via Amazon Prime. Several of these Video’s are available on Stan, Netflix and Foxtel. Amazon Prime

This new Grand Tour show makes the latest BBC imitation of the Top Gear Show look “terrible” and could well be a major piece of content to attract Australian subscribers.

I was also able to place orders on Amazon. During this process, I was asked where I wanted to pick up my Amazon order.

The Grand Tour
When I typed in the postcode for 2088 or Mosman I was given the choice of picking up my order at a local retailer.

The service is being facilitated in Australia by ParcelPoint who claim to be a key partner of Amazon with 1,500+ local stores already signed up.

ParcelPoint describe themselves as Australia’s largest network of extended-hours locations where online shoppers can collect and return their purchases when it suits them. Our network includes pharmacies, convenience stores, news agencies and shopping centres – places that are open evenings and weekends, because that’s when people want to pickup and drop-off their parcels.Stores

It’s not known whether this relationship will continue when Amazon starts stripping market share away from local retailers.

In the Amazon, Prime Video Section I was given access to thousands of movies and TV shows including ShowTime content.  

Currently Amazon Prime claims that they have announced no plans for an Australian release despite consumers like myself being able to easily access content and place orders.

ChannelNews understands that the content on Amazon Prime is coming out of their UK servers.

Among the content available is Amazon Original Shows as well as ShowTime content along with content from Sony Pictures, Warner and several other Hollywood production houses. In the ShowTime category subscribers get access to Homeland, Trumpland, Billions and Shameless as well as Ray Donovan and Master of Sex.

The confirmation email said:
Dear David W Richards,
Congratulations! You’ve just joined Amazon Prime, the best membership program for shipping, shopping, streaming, and more.
• FREE Two-Day Shipping plus free Same-Day & 2-Hour Delivery in select areas
• Video: Stream movies & TV including award-winning films, series & original shows
• Music: Millions of songs & hundreds of playlists – ad-free
• eBooks: Over a thousand books, magazines, comics, articles & Kindle Singles
• Audible Channels: Free audiobooks plus unlimited access to original audio series
• Photos: Unlimited storage for photos, backed up in Amazon’s secure servers
• Deals: 30-minute early access to Lightning Deals
• Video-game loot: Free content and discounts every month with Twitch Prime
In addition to these free benefits, don’t forget to check out:
• Prime Pantry: Get popular, low-priced household items in everyday sizes
• Amazon Prime Store Card: Earn 5% back every day on all your purchases
• Prime weekly newsletter: The newest and best of Prime in your inbox
Shop, read, watch, listen and more – it’s all included in your membership.
The Amazon Prime Team