HANDS ON: RIISE To Target Savvy Mid-Tier Drone Buyers With Ehang GhostDrone 2.0
There’s a gulf between the world of $100 entry level drones and professional offerings by companies like DJI and Parrot. It’s precisely this niche that Chinese player eHang are targeting with their new GhostDrone 2.0.
At a Sydney-based launch event, distributor RIISE announced it had secured exclusive ANZ distribution rights for Ehang’s new Ghostdrone 2.0 and will be shipping the drone locally in time for holiday shoppers.
“The GHOSTDRONE 2.0 VR provides Aussie consumers with a truly-one-of-a-kind immersive flying experience. It is accessible, fun and super easy to control entirely by smartphone. Whether you’re off on a family adventure these school holidays, filming your kid’s sports, or picnicing in the park, the GHOSTDRONE 2.0 VR allows you to capture amazing moments with crystal clarity, and from an entirely new perspective”, said Nick Segger of RIISE.
The distributor are aiming the product squarely at customers who wants the kind of accessibility and ease of control of a high-end drone without the price-tag to match.
Where other drones come with complex controls and a difficulty curve, the Ghostdrone can be easily controlled using a smartphone app. What’s more it comes with a comprehensive warranty that offers three free repairs for accidents that occur while using the drone.
Alongside this warranty comes a bevy of safety features, from an unskippable series of ‘training modules’ new owners will have to experience before unlocking maximum functionality of the device to the safety features that return the drone to its landing site when the battery reaches low levels.
In practice, it makes for a more care-free and accessible drone experience that can even be shared with a friend via the pair of VR goggles the drone arrives with. For absolute beginners, there’s even Avatar mode – which allows the drone to be controlled by tilting your smartphone.
“We believe users are intimidated by the complexity of flying their first drone. But with our new VR goggles and 4K cameras, it’s easier and more intuitive than ever to take to the skies,” said Derrick Xiong, CMO of EHang.
All this isn’t to say that the Ghostdrone is any sort of budget product when it comes to performance. It incorporates a gimbals-stabilised 4K camera that allows for the filming of professional quality aerial photography.
There are also a number of pre-programmed shots available to be utilized here from the birds-eye vertical lift to the companion mode that sees the Ghostdrone steadily trail the user from afar.