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Google Set To Take On Xbox & PlayStation With New Gaming Initative

In what could be a major blow to Sony and Microsoft Google is reportedly planning to try and establish a competitor to PlayStation and Xbox.

The move comes as Apple takes a look at the growth in gaming which in some cases is taking over from free to air TV as a leisure activity.

In what is being described as a Netflix for game’s the new Google offering which is believed to have in planning stages for two years using the code’ Project Yeti. The new Google gaming hardware platform is said to be significantly cheaper than what Sony or Microsoft are currently offering.

The concept is based in a subscription-based gaming service that uses technology it first teased in its ‘Project Stream’ initiative. It’s tipped that Google will make an announcement about Stream at the Game Developers Conference next month.

Project Stream lasted for three months and had many users participating in the trial.

Users could play Assassin’s Creed Odyssey in Google Chrome and were only required to supply their own PlayStation or Xbox controller, as well as a 25 megabit per second internet connection.

Late last week Google sent out invites for a keynote address at GDC, slated to take place on March 19th at 10am (PT), with little information other than the words ‘Gather around.’

It’s speculated that the new concept could work either on its Chromecast or a Google-made console.

Google reportedly discussed Yeti with game developers, but it is unclear whether any of them will develop a game specifically for Yeti or only make existing streamed games available, the Information reported.

The report also claims the firm has developed several iterations of Yeti so far, as it discusses the project with ‘top-tier gaming developers.’

Apple is also planning to launch a ‘Netflix for games’ platform that will provide access to hundreds of games in exchange for a small monthly subscription fee.

The technology giant is said to be working on the project by ‘five sources familiar with the matter’.

Apple is reportedly in talks with games developers, but specific games and prices remain unknown.

Apple already has games in its app store, but the company is said to be exploring the idea of being a ‘publisher for certain titles’ privately in the second half of 2018.

Games represent about 70 per cent of App store spending, with mobile gaming worth US$70bn worldwide in 2018 and expected to grow to US$139bn by 2021.

The company appear to be looking into streaming subscription services as one of their new growth engines and key to the company’s future.

Apple CEO Tim Cook teased that ‘new services’ will be launched in 2019 earlier this year. He did not give any further clues about the company’s plans.

He told CNBC: ‘You will see us announce new services this year. There will be more things coming. I don’t wanna tell you about what they are.’

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