Global LED video display shipments increased by 8.3 per cent year-on-year in the third quarter of 2025, alongside a 6.9 per cent rise in revenue, according to Omdia’s LED Video Display Market Tracker for 3Q25. Despite double-digit declines in Eastern Europe and North America, the market maintained overall growth, supported by strong performance across the Middle East and Africa, Asia and Oceania, and Latin America and the Caribbean.

“The overall LED video display market sustained positive momentum in 3Q25, supported by regional diversification and technology innovation,” said Cindy Liu, Senior Analyst at Omdia. “Key technological breakthroughs in the manufacturing process and AI-driven enhancements are delivering stronger performance and improved efficiency for LED video display products.”

Advancements in mini-LED and micro-LED manufacturing are reshaping the global market, particularly through developments in Chip-on-Board technology and Micro LED in Package solutions. New products are increasingly using substrate-free packaging, enabling LED chip sizes to shrink to 0.2 mm by 0.2 mm. This approach lowers production costs while improving colour uniformity.

As LED chips move towards finer specifications, the combined adoption of MIP and COB processes is shortening production cycles, enhancing reliability, and delivering higher image quality. These improvements are supporting broader commercial adoption across multiple verticals.

Artificial intelligence is also playing a growing role in improving picture quality while reducing power consumption. With stricter green and sustainability regulations in major markets such as China and Western Europe, manufacturers are leveraging AI to improve energy efficiency. Techniques such as content pre-processing allow systems to identify power-critical areas and automatically adjust brightness, helping to maintain stability while reducing energy use.

These technological developments are driving demand across a wide range of applications. Growth areas include immersive cultural installations in public spaces, AI-powered digital signage in retail environments, and wide-angle immersive displays for sports and e-sports venues. Smart city control rooms and data centres are increasingly adopting high-definition, real-time monitoring solutions, while hybrid work and education environments are accelerating uptake of LED all-in-one displays.

Omdia’s research highlights significant regional shifts shaping the LED video display market in 2025.

Asia and Oceania, excluding China, remained the global leader in the third quarter, accounting for a 17.2 per cent share of shipments and a 16.1 per cent share of revenue. The region recorded shipment growth of 35.9 per cent year-on-year and revenue growth of 39.8 per cent, driven by strong manufacturing capabilities and government support for smart infrastructure projects. India, Indonesia and Vietnam were key contributors to this expansion.

The Middle East and Africa emerged as a major growth engine, with shipment share rising to 6.8 per cent, its highest level since 2021. Demand was fuelled by infrastructure development, digital transport initiatives and increased investment in sports venues. This trend benefited brands including Daktronics, Absen and Unilumin.

China recorded its lowest shipment share since 2021, with shipment growth of 2.3 per cent year-on-year and a revenue decline of 7.1 per cent. While outdoor LED displays for retail and transportation faced pressure due to rising operating costs, demand shifted towards fine-pixel-pitch and ultra-high-definition displays for control rooms and corporate environments.

In North America, the market showed resilience amid recent tariff adjustments, supported by supply chain diversification. Vendors such as Samsung, AOTO, Unilumin and SiliconCore achieved year-on-year growth by focusing on high-value segments, including fine-pitch displays and virtual production solutions. Manufacturers are also expanding production capacity outside China, with new facilities in the United States and Mexico.

Latin America and the Caribbean are expected to benefit from this manufacturing realignment, with Omdia forecasting that expanded non-China production will support further market development across the region.