Samsung Electronics has forecast a shipment increase of 10% – 15% for its new Galaxy S10 series, versus the Galaxy S9 last year.
As per Taiwanese trade publication, DigiTimes, the Korean giant seeks to maintain its smartphone market share despite sluggish global demand, and first quarter “earnings shock.”
Shipments of the new Galaxy S10 series is forecast to notch 60 million units in 2019, coupled with increased profitability.
Commentators claim shipments of the Galaxy S10 series, 5G handset and its innovative Galaxy Fold could prompt an earlier than expected turnaround.
The Galaxy S10 series has seen Samsung debut its new Infinity-O screen design and in-display fingerprint sensor.
The Korean giant has also pledged to increase its mid-range portfolio with the unveiling of its new Galaxy A50 and Galaxy A30.
Despite being the company’s first foldable handset, the Galaxy Fold (launching in the US and Korean April) is forecast to notch only 1.5 million – 2.5 million first year unit shipments, citing a high price (~A$3,000).
Samsung has also further ramped up its 5G capabilities with DigiTimes expecting a 5G Galaxy Fold unveiling at the end of the year.
The 5G Galaxy S10 will launch this year, competing with variants from LG, Huawei and more.
