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Free TV Streaming Continues To Grow

Over 5 million Australians streamed Free Video on Demand content last month, the highest number ever and higher than the 3.5 million viewers of Subscription Video on Demand content.

According to audience measurement firm OzTAM, a total of 1.2 billion minutes, or about 20 million hours, of catch-up and live streaming TV content were viewed last month.

Freeview said that the popularity of programs across all free-to-air networks, including Seven’s My Kitchen Rules, Nine’s Married at First Sight, Ten’s Formula I Australian Grand Prix, SBS’s Vikings and ABC’s Newton’s Law, were driving higher than ever usage of catch-up services like its own Freeview FV mobile app.

“We’ve seen a big appetite for our streaming products that give viewers access to the best of TV, for free, on whatever device they choose,” said Freeview CEO Elizabeth Ross.

“It’s great to see such significant growth in catch-up TV consumption, which by and large has been in addition to traditional TV consumption. Australians are still watching, on average, 2 hours and 39 minutes of broadcast television on their TV each day,” Ross said, citing data from Nielsen.

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