Home > Communication > Foxtel Slashes Facebook Ads

Foxtel Slashes Facebook Ads

The Foxtel streaming video service – jointly owned by the Murdoch media business and Telstra – is reportedly slashing its digital marketing budget with Facebook, in an apparent response to Mark Zuckerberg’s performance at last week’s grillings by the US Congress.

“Mark didn’t get into the meat of the problem,” Foxtel marketing chief Andy Lark, pictured, told The Australian, part of the Rupert Murdoch empire, which also includes a majority shareholding in Foxtel.

Lark added that a lot of Zuckerberg’s responses to questions in the Congress sessions were “trite” and “lacked authenticity. “Claiming that you don’t sell data is highly disingenuous,” he said.

Lark added that it grated with him to hear Zuckerberg claiming Facebook is “a tech company”. “No, they’re not – they’re a media company …,” he said, adding that “it’s not OK to pretend users are a product to sell.”

Lark did not spell out how much Foxtel is cutting from its Facebook advertising campaigns.

You may also like
Facebook Requires All Employees To Wear Masks In Office
Foxtel Cuts Major Deal With Amazon Prime Weeks Out From New iQ5 Box
Will Google, Facebook Require Oz Office Workers To Be Vaccinated?
Facebook Warns Investors Of ‘Headwinds’ From Apple’s Data Clamp
Foxtel Locks In $45 Million Basketball Deal: ‘A Game Changer In Every Sense’