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Foxtel, Nine Rugby Rights Battle On Home Stretch

Negotiations for Rugby Australia broadcast rights are reportedly on the home stretch, with a deal potentially to be struck with Foxtel or Nine as early as this week.

According to AFR sources, discussions with both content providers are in the advanced stages, however, back-and-forth negotiations are still in place.

Nine has reportedly offered a slightly lower bid, complemented by broader reach across its subscription-service, Stan, and free-to-air network.

The broadcaster already displays a suite of NRL coverage on the weekend, ensuring there wouldn’t be a clash between the codes.

Foxtel has reportedly offered a higher monetary offer, mirrored by the former remarks of its Chief Executive to focus on ‘tier one’ spots only.

Network Ten’s bid for Wallabies matches is deemed to be connected to Foxtel’s offer.

The news follows broader industry controversy over the payment of rights fees, following the impact of the coronavirus pandemic.

According to SMH, Foxtel has reportedly offered between $35 million – $40 million. The pay TV provider is said to have snared a renegotiation discount for NRL and AFL after COVID19.

Foxtel’s sports streaming app, Kayo, has been hallmarked by the company to help double its average sports audience by next year.

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