Foxtel CEO Ramps Up ‘Tier One’ Sports Focus
Foxtel Chief Executive, Patrick Delaney, has advised the pay TV-provider will only focus on ‘tier one’ sports in the future, remaining defiant at the prospect of costly, less competitive events.
Reported by The Australian, Mr Delany acknowledged the coming “tough season” for cricket, however, has pledged to work collaboratively. Other tier-one sports of focus are said to include the NRL, AFL and select motorsports.
Delaney has reportedly also predicted sports streaming app, Kayo, will help double Foxtel’s average sports audience by next year.
The news comes as Foxtel continues its pursuit of premium content, refreshing its set-top box experience with a new interface and Netflix integration last year.
Announced today, Cricket Australia has inked a multi-million dollar three-year sponsorship deal with Vodafone, joining Alinta as a platinum partner.
Reports suggest both Foxtel and Seven West Media are in negotiations to reduce the cost, or gain a rebate, for their billion dollar plus six-year cricket deal, following the COVID19 saga.