Foxtel Launches ‘Fox Cricket’ After $1 Billion Investment
Pay TV-provider, Foxtel, has launched Australia’s sole dedicated cricket channel ‘Fox Cricket’, as it seeks to boost subscribers, promote its 4K ‘Chanel 444’ and recoup over a $1 billion investment.
Launched at a gala event in Sydney last night, Fox Cricket will broadcast all formats of the game this summer, with 24/7 coverage from November 2018 to March 2019.
Matches will commence November 4 with a Australia v South Africa ODI, coupled with every men’s Test, Twenty20, Big Bash League and ODI. Women’s international cricket plus 23 Big Bash League matches will also air.
Selected matches will broadcast on Foxtel’s new 4K TV channel ‘Channel 444’, accessible via a satellite connection and its new iQ4 set-top box.
Foxtel subscribers will gain over 1,000 hours of live coverage during the ‘summer of cricket’.
Fox Cricket will encompass TV, digital and in-app coverage, with brands reportedly paying between $1.7 million – $2.4 million on sponsorship packs.
As per The Australian, MCN Chief Executive, Mark Frain, claims sponsorship has been the fastest he’s seen in company history.
Despite a surge in sponsorship, Fox Cricket will not play ad breaks during live matches, with advertisements only shown during tea and lunch.
Announced by Foxtel CEO Patrick Delaney last night, sponsors will include the likes of Harvey Norman, Toyota, McDonald’s, Lion Beer, Bunnings and Alinta Energy.
Fox Cricket will be headlined by 31 commentators and presenters, with Delaney asserting it’s the “most diverse team” assembled for any sport.
Presenters and commentators include Adam Gilchrist, Shane Warne, Brett Lee, Mark Waugh, Jessica Yates Darren Lehmann and more.
Delaney claims Foxtel will not just broadcast cricket, but “revolutionise it”, coupled with 13 new panel shows – e.g. Cricket 360, hosted by Gerard Whateley and Robert Craddock.
It comes after Foxtel inked a $1.28 billion media rights deal with Cricket Australia, securing Test cricket rights away from Nine for the first time in around 40 years.
Further information is available on Fox Sports’ website here.