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Foxtel Fined $25K For Telemarketing Breach

Pay-TV provider, Foxtel, has been fined $25,200 by the Australian Communications and Media Authority (ACMA), for several breaches of the Telemarketing Industry Standard.

An ACMA investigation found telemarketers continued to pitch Foxtel services after customers indicated they wanted to end a call.

Local law requires telemarketers to end calls immediately after being asked.

Foxtel was also found to not have adequate contractual arrangements in place with a call centre used.

ACMA Chair, Nerida O’Loughlin, asserts consumers have the right to end telemarketing calls any time, with it unacceptable to continue afterwards.

“The ACMA will act when aggressive marketing practices don’t meet acceptable standards.”

The news comes amidst intensifying pressure for Foxtel to lift subscription numbers, following nearly a billion dollars investment and the launch of Australia’s first 4K TV Channel ‘444’.

A Foxtel spokesperson claims a small number of instances occurred which didn’t meet internal or ACMA standards – it’s reviewing training processes to avoid future instances.

Foxtel’s penalty follows a crackdown by the ACMA over telemarketing compliance – already collecting $368,400 in infringement notices.

“Telemarketers are on notice to listen and respond appropriately to consumers and take their obligations seriously,” affirms Ms O’Loughlin.

Penalties for breaches of local telemarketing laws, include formal warnings, infringement notices or Federal Court action.

Further information is available on the ACMA’s website here.

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