Alcatel Snare Record 188% Sales Growth
TCL-owned Alcatel has achieved a record 188% increase in local unit sales for 2018, as announced at its gala event in Sydney last night.
The significant growth follows several sub-$200 devices released this year – more than doubling Alcatel’s annual local revenue.
Results cement Alcatel’s position as Australia’s number 3 mobile phone brand, a feat achieved for the last three years.
Claimed to signify the “next phase” of Alcatel’s local branding, the company used its gala event to celebrate major sponsorship of the South Sydney Rabbitohs.
“This is an exciting day for Alcatel and the broader TCL Group in Australia as we grow our partnership with the Rabbitohs into one that will see the team proudly wearing our brand across their chest for at least the next two seasons,” claim Sam Skontos, Alcatel Regional MD, South East Asia & Pacific.
Rabbitohs CEO, Blake Solly, asserts both companies’ ethos are a close fit, reinforced after visiting Shenzhen to meet Alcatel and TCL’s executive team:
“It’s fantastic to have an international brand like Alcatel step up to the away jersey sponsorship.”
“Their branding looks fabulous on our famous red and green hooped jersey which has undergone a little bit of a makeover, incorporating vertical stripes on the sleeves in a throwback to the 1980s.”Alcatel asserts sports and lifestyle sponsorships are a key strategy for increasing its Aussie brand awareness, especially after relaunching in 2016.
Complementing its affiliation with the Rabbitohs, Alcatel is the official smartphone partner for Liverpool FC in Australia and New Zealand.
Also disclosed at its gala event, Mr Skontos alluded to a potential Alcatel foldable phone under A$500.
The device will follow global fanfare associated with Samsung and Huawei’s first foldable phone, which is tipped to launch over $1000 early next year.
Senior TCL-executive, Stefan Streit, also teased the release of PALM’s new pocket smartphone companion next year – a 3.3″ handset which released in the US last month for US$349.99.