Fined Millions For Dodgy Practices Apple Now Wants To Run Medical Practices
They have been fined millions for dodgy practises, now it appears that Apple wants to open a network of health clinics.
The Apple medical practises will be operated by doctors hired by the iPhone maker according to the Wall Street Journal.
Information about the health of patients will be gathered from the Apple devices patients wear and there is the marketing play.
Maybe they can start showcasing Apple products in the waiting room.
It’s been claimed that Apple would offer primary care services alongside continuous health monitoring through a subscription-based program.
The plan was reportedly hatched in 2016 by an Apple team after the company’s Chief Operating Officer Jeff Williams told employees to disrupt America’s “363” care model, under which patients rarely see their doctors more than twice a year — and only when they’re sick or hurt.
If the company could successfully use the vast amount of health data generated by devices like the Apple Watch to improve primary care, the company could sell the system to other health care groups and even entire countries, the Journal reported.
Apple did not immediately reply to a request for comment.
The WSJ Claims that Apple started to test its primary-care plan on its own employees in 2017 under the code name “Casper,” hiring Stanford University doctor Sumbul Desai to oversee the effort, according to the report.
The company is allegedly still running the tests today but has struggled to advance the effort, partially due to concerns about how the program handles user data.
One manager in the health program reportedly quit in 2019 after Desai blew up over critical feedback in a meeting.
Apple CEO Tim Cook appears to have big long-term health care plans for the company.
“I really believe that if you zoom out to the future and you look back to ask: ‘What has Apple’s greatest contribution been?’ It will be in the wellness-and-health area,” he said in a 2020 interview.