Facebook Dobs On Tech Giants Says They Also Collect Data
Facebook has updated its users on how it collects their data when they are not using the site after CEO Mark Zuckerberg was unable to answer questions surrounding data collection during his congressional hearing last week.
Facebook has also pointed the finger at other tech giants such as Amazon, Google and Twitter saying they do the exact same thing as the company when it comes to data collection
In a lengthy blog post Facebook explains, “Many companies offer these types of services and, like Facebook, they also get information from the apps and sites that use them. Twitter, Pinterest and LinkedIn all have similar Like and Share buttons to help people share things on their services.
“Google has a popular analytics service. And Amazon, Google and Twitter all offer login features. These companies — and many others — also offer advertising services. In fact, most websites and apps send the same information to multiple companies each time you visit them.”
David Baser, product management director at Facebook and author of the post says there are four different ways Facebook can obtain its user’s data when they’re not on the site.
These are social plugins such as the ‘like’ and ‘share’ buttons on other sites; Using your Facebook login to log into another website; Facebook analytics helping websites and apps understand how people use their service; and Facebook ads and measurement tools enabling websites and apps to show ads from Facebook advertisers, to run their own ads on Facebook or elsewhere, and to understand the effectiveness of their ads.
When it comes to data control Facebook says, “We require websites and apps who use our tools to tell you they’re collecting and sharing your information with us, and to get your permission to do so.”
The post explains users have a way to control how Facebook uses their data via news feed and ad preferences.
Last week, Zuckerberg spent two days being grilled by US congress over the Cambridge Analytica data scandal and the social network’s influence over other elections and campaigns like Brexit.