EXCLUSIVE: Winning Move Into Home Automation Install Market
Leading premium appliance retailer Winning has moved into the custom install market with the Company set to establish additional showroom space to demonstrate what a new generation of home automation technology can deliver.
The move comes as analysts forecast an increase in demand for networked homes due to the advancement of new Wi Fi and Bluetooth technology and the introduction of new control apps, distributors have welcommed the move.
According to CEO John Winning the Company is set to target the premium end of the market as well as the mid-tier home market.
Currently the Company has showrooms in both NSW, Victoria, Queensland and the ACT.
John Winning said, “It’s early days yet, we have eight teams on the road doing installations and we are already flooded with work, we plan to expand these teams in a timely manner as build out our new custom install showrooms”.
“We believe that we can offer both kitchen and laundry appliances as well as the technology to bring the home together on an automated network”.
According to observers Winnings is seen As a major threat to several smaller custom install operators and their move into the custom install market is seen as being timely with analysts tipping double digit growth due to the fact that their brand name is trusted”.
According to Market Watch the primary factors driving the smart home automation market growth in Australia include faster broadband, new telecommunication services, cloud infrastructure, rising penetration of mobile devices, technological advancements, and demand for streaming and networked audio by consumers who are more “tech savvy” today.
Appliance manufacturers such as LG and Samsung who Winning already have a close relationship with are already marketed their appliances as part of a voice activated app accessible network allowing owners to control their TV’s sound and appliances over one easily accessible network.
Analysts who ChannelNews spoke to last week in Taiwan at the Computex tradeshow said that in Australia the introduction of new regulations regarding energy usage and emissions, and rising awareness regarding use of energy efficient equipment will boost the smart home automation market for custom install operators.
According to John Winning the “Winning brand is seen as a trusted brand that has already established itself at the premium end of the appliance market. This will help us as we move into the custom install market” he said.
According to distributors who are already supplying Winnings with sound and custom install technology the move is welcomed.
A Victoria based distributor said “We are already working with Winning’s they are a well-established business, who have an excellent reputation. Their business is stable, and they pay their bills in a timely manner which is a major problem for several custom installers especially those operating out of the back of a van”.
Another distributor said “What is welcome with Winnings entry into this market is that they are able to offer a full customer service proposition. They already have a great customer base and they are a good Company to deal with”.
At a retail level Winning will benefit from the growing adoption of connected devices and IoT which will further increase the demand of Smart Home Automation in Australia claim analysts.
They claim that the growing demand for remote monitoring of homes, along with increasing costs associated with energy use will increases the demand for smart home automation in Australia.
Other factors driving the market growth include growing penetration of mobile devices, and technological advancements, and development of smart apps that can be used to easily control home security, lighting and the distribution of content in a home that in the future will include high speed 5G and 8K streaming.