Michael Tran who describes himself as the Director of Global Marketing and Brand Strategy at Chinese smartphone Company Oppo on LinkedIn, but Managing Director of Oppo Australia to staff in a leaked email, has slammed ChannelNews after we exposed the heavy losses and falling sales the business is facing in Australia.
Tran who is a director of two Companies OMC Electronics OPC Holdings Pty Ltd and OMC Electronics Pty Ltd that combined reported losses this year of $18.2M up from $6.95M told staff in the leaked email, that that the distribution Companies for Oppo were “financially sound” despite Total Current Liabilities for OMC Electronics alone coming in at $98.46M up from $89.7M in the prior year.
In an email to staff he failed to explain why the auditors for the two Companies distributing Oppo smartphones in Australia have concern about the future for the business.
Tran whose real name is Thanh Dai M Tran has also failed to explain to ChannelNews what role he plays in the global marketing of Oppo despite his claims on LinkedIn that he holds a senior global position in the business.
Tran seen announcing sponsorship deal.
Investigations by ChannelNews reveal that Oppo that is owned by BBK Electronics, has no shareholdings in either OMC Electronics or OPC Holdings Pty in Australia.
A search online of Oppo management reveals that back in 2020, Lie Liu was appointed as the new President and Director of Global Marketing for Oppo as well as the new Chief Marketing Officer in China and that he still holds that position today.
There is no mention of Tran who in his LinkedIn profile claims that he took on this role in 2019.
In a recent profile story London based marketing publication Campaign, described Liu has having lived up to his monumental role of global marketer by diversifying Oppo’s brand positioning, securing high-profile collaborators for campaigns, and taking a stand on sustainability.” There was also no mention of Tran in the story.
At OMC Electronics where Tran is a director along with, Yuchen Hou, Chao Duan, Yanfeng Zhao, and Yunzhi Lin, sales have fallen over 23% this year with the business that also owns and operates 5G World, The Tech Store AU (now shut down) and The Tech Store NZ.
They also sell Konec smartphone packages under the Konec Mobile, brand name as well Konec Healthcare and under their Konec operation, they bring in EcoFlow and Aqara products.
During the past week, several current and former staff have contacted ChannelNews following our recent stories on the financial state of OMC Electronics and another linked business OPC Holdings Pty Ltd to complain about the “Tyrant attitude” of management at the business.
Kevin Chou Oppo
OMC Electronics Group CEO is Kevin Cho who has been criticised for his management style.
Former staff who quit the business recently claimed in an email to ChannelNews that Chou, “Has been disruptive in the business and has been the cause of a lot of staff to leave the business.”
Tran, in his email claims that our recent articles “cherry pick financial data to support the authors claims.”
Below are the two latest financial filings for OPC Holdings and OPC Electronics. They clearly reveal that the business is riddled with debt, is losing sales and that losses are mounting. It also highlights a massive amount of loans.
Wiz Audit Pty Ltd the auditors for both Companies have expressed serious concern about the operations of the two Oppo linked Companies.
In a damming clause written into documents filed with the Australian Competition & Consumer Commission auditor Zhiyuan Liang who is also a director of the audit Company wrote on 31 October 2022 ” The Company’s liabilities exceeded its total assets by $48,047,202…..these events or conditions, along with other matters… indicate that a material uncertainty exists that may cast significant doubt on the Company’s ability to continue as a going concern”.
He said That his opinion is “not modified in respect of this matter”.
See PDF Of financials here:
OMC Electronics:Oppo Australia operations
OMC Holdings :Oppo Australia operations V2
