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EXCLUSIVE: JB Hi Fi Announces Major Management Restructure, Expanded Focus Online

JB Hi Fi has announced a major restructure which CEO Richard Murray said will further strengthen JB Hi Fi’s day to day management team, among the changes is an expansion of JB Hi Fi’s online and digital marketing operations.

Among the new appointments are James Saretta, who will take on the role of Strategy and Digital Director.

Saretta is currently a partner with Ernst & Young Consulting, in his new role he will be responsible for development and expansion of JB Hi Fi’s online operation in particular the look and feel of the site.

In the last quarter JB Hi Fi online sales grew 28% they have also added predictive search, peer to peer reviews and an enhanced mobile user experience for visitors to the JB Hi Fi web site which is one of the largest consumer electronics and appliance sites in Australia, the site attracts over 2M visitors a week.

In other changes Cameron Trainor currently Merchandise Director will take on responsibility for marketing, in addition to existing Merchandise responsibilities.

Gary Siewert has been appointed General Manager of Marketing reporting to Cameron Trainor.

The previous role of Marketing Director has been eliminated.

Richard Murray CEO JB Hi Fi

Richard Murray CEO JB Hi Fi

Murray claims that, in taking on the marketing function Cameron has a direct line of sight on how our marketing function supports our go to market plan, which is “critical to how we drive sales across the business.

Tim Carter, JB Hi-Fi Solutions Director, takes on the job of managing supply chain for the mass retailer in addition to the JB Hi-Fi Solutions business.

Another appointment will see Belinda Minieri become part of the Senior Management Team she will take on the job of GM Online and Solutions Operations.

Minieri will in addition to her current management spanning Online Operations will take on responsibility for JB Hi-Fi Solutions’ Operations.

Murray said “The appointment of James and reallocation of some responsibilities within the executive team fits with how we are thinking about our strategy moving forward”.

“James has been working with the executive team since September last year and has been intimately involved in helping us consider how the business will evolve in both the short and long term” he added.

“JB Hi-Fi is an amazing organisation, with a brand that has stood the test of time, supported by a great team. The continued evolution of our business will ensure we stay Australia’s and New Zealand’s preferred destination for Consumer Electronics, Entertainment and Home Appliances”.

Talking specifically about the Companies online operations Murray said “We have refined how we will position Online within the business.

In many ways this formalises how we are currently operating. James will take on overall P&L and strategic responsibility for Digital, which will include Online. Members of the executive team will support the Online/Digital business as part of their broader responsibilities, with James being the champion for Digital in the executive team”.

Murray said that Anthony Feneley, the current GM of Supply Chain, has a done a great job building out the Companies Supply Chain capability as the Company has expanded and together with Carter will focus on delivering an expanded best in class supply chain solution for suppliers, stores and customers.

“I am confident Tim, Anthony and our supply chain and logistics team will continue to leverage the substantial investment in our five warehouses across Australia and NZ” said Murray.

During the last year JB Hi Fi has opened 7 new stores, relayed many stores, including introducing small appliances in over 25 stores.

Adding to the growth, JBH have a total target of 75 Home stores, tapping into the $4.6 billion home appliances market in Australia.

JB Hi-Fi anticipates total revenue for the 2016 financial year to reach $3.9 billion, with net profit after tax (NPAT) hovering around $143–147 million.

Compare that to the FY15 outlook —$3.6 billion in revenue and NPAT of $127–131.0 — and JBH’s financials are showing improvement. Although total 2015 revenue fell short by $100 million, NPAT exceeded expectations at $136.5 million.

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