EXCLUSIVE: Acer On A Roll As Reviewers Praise Their New Products
Acer Australia who saw sales grow in 2016, bucking the downward trend of the overall PC industry, is tipped to report a record profit following two years of profit hits, due to prior tax issued associated with the former CEO Charles Chung.
In 2014, Acer Computer Australia’s pre-tax profit was $1 million, this was dragged into the red due to a $1.9 million tax bill, leaving a $900,000 net loss after tax.
In the previous year, Acer reported a $47 million loss in Australia, as profits were hit by a one-off $15.7 million settlement paid to the Australian Taxation Office.
In 2014, the vendor’s revenue fell sharply, down 15.5 percent, or $43 million, from $277 million in 2013 to $234 million.
The Taiwanese Company who is set to move into Toshiba Australia’s old offices, is set to benefit in 2017, from the exiting of a lease at the Companies current Homebush offices a move that will save the Company over $1M.
Contributing to the growth has been Increases in both retail and education sales, according to Acer Australia CEO Darren Simmons who along with his management team have been credited with turning the Australian operation around following the exit of Chung and former Marketing Director David Sunton.
The Company is also witnessing strong demand for the Companies New Predator gaming line-up spanning both workstations, notebooks and their 32” gaming monitor which has been described as the “best gaming notebook in the world”.
Also, attracting favourable reviews is the Companies new range of notebooks.
In the USA Pocket Lint, said that the new Acer Swift 7 notebook is not just one of the thinnest, it’s also one of the more affordable. They also said that it is knocking on Apple’s design door too.
They said “Notebooks like the Acer Swift 7 set new standards for super-skinniness and light weight, but are also pure laptops. That means no touchscreen, no hybrid design and no Microsoft Surface-a-like stylus features” they said.
UK publication Trusted Reviews described the Acer Swift 5 as “The Best Value Kaby Lake notebook they have ever seen”.
The Acer Swift 5 is the second-tier model in Acer’s new notebook line-up that is attracting the attention of retailers who are dropping brands such as Toshiba and ASUS in favour of the new Acer range of notebooks and gaming PC’s.
Sitting below the ultra-thin Swift 7, is still a premium, slim and light notebook, made from metal, and powering the system on the inside is one of Intel’s new, seventh-generation “Kaby Lake” processors.
Simmons said “I am very comfortable where we are at currently, we have a powerful new range of products and I am confident that our retail network will benefit from the new products especially our gaming products which have been winning awards and accolades around the world”.
He added “we see growth opportunities in the gaming market especially as we are able to offer a top end 32” gaming monitor as well as a range of gaming machines. At the same time we have a new notebook product range that we believe is technically superior to our competitors, this is being confirmed by various reviewers around the world who after seeing and playing with the new Acer offerings are praising our products for not only the design and performance but the affordability ”.