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Dyson To Tip $4B Into R&D Despite High Staff Churn

Dyson who has a reputation for churning through staff in Australia claims that they are now looking to tip over A$4 billion into research and development but there was no mention of new consumer products.

The move comes as several competitors including Samsung and LG strip share from Dyson in the highly competitive vacuum market.

Souce: Korea Herald

The company said it would invest further into research in the fields of robotics, next generation motor technology, intelligent products, machine learning and connectivity.

There was no mention of new heating, cooling of vacuum products.

The investments will be focused on Singapore, the UK, and the Philippines, and will focus on emerging technologies.

The company announced it would set up its headquarters in Singapore in 2019.

Known for vacuum cleaners, air purifiers and hair dryers the Company appears to be heading in a new direction despite the Company losing millions trying to build a new electric car.

Dyson electric car project mothballed

“Now is the time to invest in new technologies such as energy storage, robotics and software which will drive performance and sustainability in our products for the benefit of Dyson’s customers,” Dyson’s chief executive Ronald Krueger said.

“We will expand our existing product categories, as well as enter entirely new fields for Dyson over the next five years. This will start a new chapter in Dyson’s development.”

The company said it would invest further into research in the fields of robotics, next generation motor technology, intelligent products, machine learning and connectivity.

Another key focus will be the commercialisation of Dyson’s solid-state battery technology, which is under development in the US, UK, Japan, and Singapore.

The company says its technology will be safer, cleaner, and longer lasting than existing alternatives.

The company will also establish a new university research programme in Singapore and is planning for a new advanced manufacturing hub.

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