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EXCLUSIVE:Philips Cut Exclusive Deal With Harvey Norman For Return Of Philips TV’s To OZ

EXCLUSIVE:Philips Cut Exclusive Deal With Harvey Norman For Return Of Philips TV

The European Company whose TV products are manufactured by TP Vision, a joint partnership between Philips and Hong Kong based TPV Technology has kicked off their return to the Australian market with a budget TV range that starts at $458 for a 32″ model to a 50″ #D Ambilight model that retails for $1,578.

ChannelNews has reviewed their 5000 Series 50″ model and it is one of the best budget TV’s being sold in Australia today. 

The range includes the 32PHH5129/79, the 42PFH5129/79, the 50PFH5129/79 the $1249 42PFL5008D/79 and the 50PFL5008D/79 which is the model we have reviewed.

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TP Vision is 70 per cent owned by TPV and 30 per cent owned by Philips, the Philips range is distributed by Tempo, and the decision to exclusively appoint Harvey Norman was made by Philips management.

When Philips exited the Australian market in 2008 the head of Harvey Norman Consumer Electronics Division David Ackery said that there is a need for more premium quality HD TV and AV brands in the Australian market like the Philips range.

He praised the Philips brand claiming that “It is a pity that the brand had to pull out as they make a high quality TV”. 

Coming in September

Shortly Philips will launch their premium TV range which includes their new DesignLine and Philips Elevation TV’s.

Both the Philips DesignLine and the Philips Elevation recently range won Red Dot awards for what was described as “outstanding design”.

The front of the Design Line TV is made from a seamless sheet of glass that casually leans against the wall. When switched on, the large glass front gives the screen a floating effect, while a black to transparent gradient completely masks the screen in off-mode. Three-sided Ambilight projects light – precisely matching the colour of the on-screen content – onto the wall behind the TV. 

According to Harvey Norman sources the new Philips range is selling extremely well. “In the first two weeks we have exceeded our targets for this TV range” said a Harvey Norman executive. 

“Consumers know the brand and trust the brand and we are confident that the range will be a big success” they added. 

Also performing well at Harvey Norman is the Philips range of consumer audio in particular their wireless Fidelio home theatre system and soundbar which has a unique speaker system that can be unplugged from the front facing speakers and placed as rear speakers without the need for audio cables.

The Philips consumer audio speakers are distributed by Powermove.