New 5G Blackberry With QWERTY Keyboard Coming Soon
Dropped by TCL because they wanted to only market their own brand of mobile phones, the Blackberry smartphone is set to make a comeback in Australia in 2022 with a new distributor after US Company Onward Mobility licenced the brand.
ChannelNews understands from people who have already seen plans for the new smartphone that the device will not only be “premium” but packed with new technology. Onward Mobility is the latest licensee for the BlackBerry brand and the Company is looking to the first 5G Blackberry smartphone this year with a model set to be launched in Australia in early 2022.
Currently the business is raising additional capital that will be used to fund a global expansion of the device into multiple markets.
Mobile market retailers believe the new Blackberry 5G device can quickly fill the void felt by Android power users who love the idea of physical keyboards for faster typing.
TCL, which took over the brand’s production in 2016, drop their licence deal in 2020 with the Chinese Company also set to drop their Alcatel licence deal with the introduction of a cheap range of value TCL mobile phones.
In the future the device will be manufactured in the USA according to management.
Onward Mobility CEO Peter Franklin described the new program as “a pre-commitment program to expand its engagement with customers interested in purchasing the new and innovative BlackBerry 5G smartphones.”
Those who join The Program will receive information about the smartphones, features, and availability before the general public.
The manufacturer also says that they will be able to provide input which will influence the features and functions of the phone.
They will also be able to pre-order the device earlier than others as well as be among the first to receive the device when it launches.
This move by Onward Mobility is not the first of its kind in the mobile industry.
A number of manufacturers such as OnePlus have programs that allow fans provide input about features, they want in a phone.
The first BlackBerry phone from the American company will retain the classic BlackBerry design which is a physical QWERTY keyboard.
It will also have a flagship camera.
Onward Mobility has said that the phone is being developed in partnership with FIH Mobile.