Dreame has entered into a partnership with AFL club the Sydney Swans, using the team’s broad national reach and loyal supporters to highlight its expanding product range, particularly in the personal care space as it moves beyond its roots in home cleaning.

Stella Qu, head of marketing for Dreame Technology Australia, explained that the company is shifting from being known primarily for cleaning products to positioning itself as a wider technology ecosystem brand. She noted that Australia plays a key role in this strategy, and that working with a well recognised club such as the Sydney Swans offers a more meaningful way to engage with local audiences while introducing new categories of products.

As part of the agreement, Dreame branding will be visible throughout the Sydney Cricket Ground, including LED displays and match day activations during home fixtures. The collaboration will also extend into joint content and interactive experiences designed to showcase the company’s technology in practical settings.

These initiatives will include demonstrations such as smart floor cleaning devices operating within the club’s facilities, along with grooming and personal care activations at selected events. The aim is to give fans a direct look at how Dreame’s products fit into everyday routines.

Sydney Swans chief executive Matthew Pavlich welcomed the partnership, saying the club is looking forward to working closely with Dreame throughout the 2026 season. He added that the collaboration will help deliver engaging experiences for members and supporters, including activities planned for the club’s upcoming Fan Day at its headquarters.