LG Unleash “Future of TV”: 4K OLED
to start of sales of the world’s first OLED TV with 4K (3840 x 2160) resolution and will make its debut at IFA next week in Berlin.
77″ and 65″ screen sizes, the new LG TV has a curved panel
composed of organic light-emitting diodes (OLED) in Ultra HD or ‘4K’ quality, which is
four time the quality of Full HD screens.
of LG’s Home Entertainment says OLED is a “game changer” and are streets ahead of LED TVs with more lifelike colours and
no blurring, and predicts it will overtake LCD sales within a few years.
first LG UHD OLED TVs (77EG9700/ 65EC9700) go on sale in Korea this week, with
US and Europe to follow, although LG could not confirm if they will hit OZ.
Read: TV Demand Gloomy, OLED To Shine Light?
The Korean TV maker says the combi of 4K + OLED “is the future of television.” The dual tech sets also runs WebOS,
its excellent Smart TV platform.
The large screen TV features LG’s proprietary Four-Colour Pixel WRGB technology with 33
million sub-pixels to produce lifelike colours
and infinite contrast ratio. Its fast
response rate helps the TV render motion without flickering.
4K OLED TV is the pinnacle of technological achievement and a new paradigm that
will change the dynamics of the next generation TV market,” said Hyun-hwoi Ha, CEO
of LG’s Home Entertainment.
also comes with a leaf-shaped stand, but can also be wall mounted. Like
the other LG 4K TVs announced yesterday, these sets have harman/kardon multi-channel
Ultra Surround sound system
The 4K OLED TV, was a Best of Innovations award winner at CES in January.