COVID Restrictions Drive 18.6% Growth In Worldwide Tablet Shipments
After two quarters of decline, the global tablet market recorded 18.6% year-on-year (y-o-y) growth in the second quarter of 2020, with shipments totalling 38.6 million units, according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker.
“With COVID-related lockdowns continuing to restrict many activities, consumers turned to tablets for entertainment, business and e-learning,” IDC stated.
Apple maintained the top position in Q2, shipping 12.4 million tablets, representing y-o-y growth of 1.3%.
Samsung remained in second place, but recorded significant y-o-y growth of 42.5% to 7 million units. Much of this growth was attributed to inventory replenishment and high demand for stay-at-home orders.
Huawei was in third place (4.8 million units), followed by Amazon.com, which regained fourth position with y-o-y growth of 52%.
In fifth place was Lenovo, which increased tablet shipments by 51% y-o-y to 2.8 million units. Lenovo was able to grow in all its markets except China, where it faced strong competition from Huawei.