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Cotton On’s Typo Release $100 Alexa Speaker

Australian-owned retail giant, Cotton On, has released an Alexa-powered smart speaker ($99.99) to its stationery chain ‘Typo’, with the product complementing its stable of stylish home office supplies.

Spotted by Ausdroid, the high-street stationery and gift store is currently offering the speaker in-store and online.

According to the product listing on Typo, the speaker is compatible with Amazon Alexa Voice Services and can be controlled by Push-To-Talk or through a free app — saying “Alexa” will not activate the speaker.

Looking at the speaker, it is an Omars Smart Wireless Speaker DOGO, currently for sale on Amazon Australia for $139.

The smart speaker connects to a home Wi-Fi network or mobile hotspot via tethering to 3G/4G with a smartphone.

It offers a multi-room listening experience and boasts five hours of playback time.

The voice-controlled speaker features a knitted fabric covering, emulating many smart speakers on the market, and measures just 10.3cm x 6.5cm

On sale for $99.99, it’s cheaper than a Google Home smart speaker or Amazon Echo, but will no doubt appeal to the younger market who frequent Typo’s stores.

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