Chromecast The Digital TV Service Of Choice For Oz
The latest Roy Morgan data shows that Google Chromecast is Australia’s most popular digital television service, with 12.1% of consumers owning the service today.
According to the data, the proportion of Australians who own digital television services has shown significant growth – a doubling of the uptake – across all brands in the past three years.
As of June 2019, Google Chromecast was followed by Apple TV (9.4%), Foxtel Now box (7.7%), Telstra TV (6.7%), Fetch Mighty/Mini (5.5%) and other digital television services (4.5%).
“Gone are the days when consumers were limited to programs dished up by a small number of commercial and public television channels,” said Michele Levine, Roy Morgan CEO.
“Nowadays, households enjoy a large amount of choice in their viewing.“
The data also revealed that more Amazon Prime Video, Kayo Sports, Netflix, Stan and YouTube Premium customers have a Google Chromecast service more than any other digital TV device.
“Given recent strong industry growth and the fact that digital services are still in their infancy, we can expect the proportion of Australians using Chromecast and other similar services to continue to increase rapidly in future years,” Levine added.
In the past three years, Google Chromecast the largest percentage increase in uptake (+6.8%), followed by Telstra TV (+4.9%), Apple TV (+0.8%) and Foxtel Now box (+0.7% since July 2018).