Home > Brands > Google > Chrome Browser May Block Google’s Main Revenue Source

Chrome Browser May Block Google’s Main Revenue Source

Google is reportedly planning to adopt built-in ad-blocking in its Chrome web browser for desktops and smartphones, which could potentially see the company take a hit to its main source of revenue.

According to a report by The Wall Street Journal, the ad-blocking feature may be turned on by default, and would block ads deemed unacceptable by the Coalition for Better Ads, which Google is a member of alongside companies like Facebook and News Corp.

Instead of specifically blocking the unacceptable ads on a website, the report said that Google may be planning to block all ads on a website until the unacceptable ads are removed.

Ads that do not meet the standards of the Coalition include “pop-up ads, auto-play video ads with sound, prestitial ads with countdown and large sticky ads”.

As of Q4 2016, Google’s parent company Alphabet said that advertising accounted for 85.9% of revenue. While the company’s plan to diversify saw the proportion of revenue attributable to advertising drop slightly from 89.4% a year earlier, the US$3.4 billion in revenue from other sources is still significantly lower than the $22.4 billion from advertising.

Google Chrome has more than half the market share on both desktops and mobile devices according to data from NetMarketShare.

You may also like
Google’s Alphabet Inc Delivers 15% Revenue Growth To $38bn
JB Hi-Fi Rolls Out Smart Home Bonanza Sale
Apple Quietly Building Search Engine To Rival Google
Judge Sets Date For $1 Trillion Google Antitrust Lawsuit Hearing
All “Made By Google” Products Now Use Recycled Material