Samsung ushered in a new era at CES 2026, positioning artificial intelligence as the foundation of its future product and services strategy. The company claims a broad range of AI-infused devices and app-driven services will shape the next phase of its ecosystem.

Rather than exhibiting on the show floor, Samsung hosted a major press conference at the Wynn Hotel, where it showcased a wide array of new technologies and designs across TVs, home appliances, gaming monitors, and soundbars.

At the company’s First Look event, attendees were given a first-hand look at Samsung’s new minimalist Music Studio speakers, along with its latest Micro RGB TV technology.

The Music Studio 5 and Music Studio 7 are fully wireless speakers supporting both Bluetooth and Wi-Fi. After spending time listening to and using them, it’s clear they deliver impressive performance — hardly surprising given Samsung is now the world’s largest audio company following its acquisition of Sound United, alongside its long-standing ownership of Harman.

The Studio 5 features a four-inch woofer paired with dual tweeters, while the Studio 7 adopts a 3.1.1 configuration with top-, front-, left-, and right-firing speakers designed to deliver an immersive 3D audio experience.

A standout for me was the clean, minimalist design of the speakers, a refreshing change that is likely to have strong appeal, particularly among design-conscious consumers.

Also on display was Samsung’s flagship 130-inch Micro RGB TV, dramatically presented on a giant metal easel with embedded speakers. It’s a striking statement piece that will require significant space — and a retailer willing to sell it. Realistically, this massive display may even require a crane to install, as fitting it through a standard front door would be a challenge.

For 2026, Samsung is also rolling out RGB LED TVs in more practical sizes, including 55-, 65-, and 75-inch models, alongside larger 85-, 100-, and 115-inch options.

As with previous generations, the Micro RGB range is claimed to deliver 100% coverage of the Rec.2020 colour space — a level of performance that even the most advanced OLED displays have yet to achieve.

Samsung also unveiled the new Freestyle+, its latest compact projector. Earlier versions faced challenges with keystone alignment, and while the Freestyle+ retains the same small, unobtrusive form factor, it offers increased brightness and enhanced AI-driven features.

“The Freestyle+ reflects Samsung’s vision to create displays that adapt naturally to how people live and move between spaces,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “By combining true portability with intelligent AI that optimizes both the viewing environment and the content itself, The Freestyle+ makes it easier to enjoy a consistent, high-quality experience wherever you are.”

Also showcased was Samsung’s new HW-QS90H soundbar — an all-in-one 7.1.2 system featuring 13 drivers and four woofers powering its Quad Bass Woofer system.

Across every product category, Samsung consistently delivered one clear message: seamless AI.

Live demonstrations highlighted AI noise-cancelling technology that could remove commentators from a live soccer match, AI-powered recipe viewing on a refrigerator door, smarter laundry cycles, and enhanced AI-assisted cooking experiences.