CES 2026 is shaping up to be a major battleground for robotic vacuum cleaners, and Narwal is one of several brands gaining strong traction in Australia. The company is set to unveil its latest innovations at the show, including a new level of AI-powered device management designed to make home cleaning easier than ever.

Narwal is a technology company that has rapidly become a significant player in the global robotic cleaning category. Founded in 2016 by engineer Junbin Zhang, Narwal began with the goal of revolutionising how people manage routine floor cleaning by combining powerful vacuuming and intelligent mopping in one automated system.

Headquartered in Dongguan, China, the Company is backed by notable investors including ByteDance and Source Code Capital, Narwal has grown from its early roots into a globally recognised brand in the home robotics space. The company has raised significant funding to fuel its research and development, focusing on advanced technologies like SLAM mapping, AI object recognition, and automated self-maintenance systems.

The robotic vacuum market has exploded in recent years, evolving from simple round cleaners that bump into obstacles to sophisticated home cleaning systems that rival professional services. Today’s premium models go far beyond basic vacuum functions, offering intelligent navigation, self-cleaning bases, and fully automated mopping solutions.

At the high end of the market, Narwal competes alongside brands such as Ecovacs, 3i, Samsung, and LG. The company is known for robotic cleaners with powerful suction (up to 12,000 Pa), intelligent AI navigation, self-emptying and self-cleaning base stations, and effective mopping systems. Popular Narwal models — including the Freo Z10 Ultra, Freo X Ultra, and Flow — are designed to handle pet hair, mixed floors, and complex living spaces with ease.

Other key features include advanced obstacle avoidance and tangle-free brushes, enabling deep cleaning on both carpets and hard floors. For those accustomed to voice control, Narwal devices also offer smart home integrations with Alexa and Google Assistant, allowing hands-free operation and easier scheduling.

Seen as part of the premium robot cleaner segment due to their unique technology and innovative features, Narwal products aim to deliver extreme suction, precise edge cleaning, and sophisticated AI for complex home environments.

The Narwal Freo Z10 Ultra is designed to meet the needs of larger households with high suction power and robust mapping abilities, while the smaller Narwal Freo S is ideal for compact spaces like apartments or holiday homes, delivering high performance (up to 8,500 Pa) and strong mopping capabilities with convenient automation.