CES 2020: LG Goes Big On AI & Real 8K TV’s + Apple TV+ In March
The battle for TV display greatness is on between LG and Samsung with LG driving hard their artificial intelligence capabilities coupled with the OLED display’s and what they are claiming is advanced 8K technology.
At the heart of the latest 8K and 4K LG OLED and LG NanoCell 8K TVs are a number of advanced core technologies, most notably the new α (Alpha) 9 Gen 3 AI Processor.
And if you are a customer who forked out thousands for a top end LG OLED TV last year and their Gen 2 Alpha 9 processor the bad news is that LG will not upgrade your processor over the air with their latest Gen 3 upgrades.
The Korean Company is rolling out 14 new LG OLED models which include new art-inspired GX Gallery series 4K Ultra HD TVs, 88- and 77-inch class Real 8K models and an all-new OLED screen size – 48-inch.
At their CES keynote the Company went big on artificial intelligence but at the end of the day the Company still has great display capabilities with new 2020 models set to get Apple TV and Disney TV upgrades which will also apply to 2019 models.
LG’s new advanced processing power and artificial intelligence now delivers deep learning algorithms that appear to deliver significantly smoother pictures to the screen.
An all-new minimalist Gallery Series that has an ultra-thin form factor, their new 65-inch model is an only 20 millimetres (0.79 inches) thin.
They also come with an all new specially designed wall mount, these 55-, 65- and 77-inch class models hang flush on the wall, providing a dramatic appearance, transforming the OLED TV into a piece of art.
The 2020 LG OLED ZX which LG in a direct stab at their competitors calls Real 8K models, deliver four times more detail than 4K TV and 16 times more than HDTV.
The Company has also played heavily on the fact that their TV’s exceed the strict requirements established by the Consumer Technology Association organisers of CES.
They claim that the CTA standard is industry recognized definition for 8K Ultra HD TVs. This move came after Samsung pushed their association with the 8K Association.
The 88- and 77-inch LG OLED models surpass the measurement criteria recommended by the International Committee for Display Metrology and are among the first to earn the new CTA 8K Ultra HD logo.
For 2020, while offering new versions of the two popular 4K UHD series (models CX, BX) in 77-, 65- and 55-inch class sizes, LG is also delivering a new OLED TV screen size – 48-inch. LG executives claim that this 4K UHD unit (model OLED48CX) reproduces sharper picture quality with 8 million-plus pixels on the 48-inch screen, density comparable to that of a 96-inch 8K TV.
The 2020 LG NanoCell TV line-up is highlighted by six Real 8K TV models (75- and 65-inch models in Nano99, Nano97 and Nano95 series), all exceeding the stringent requirements needed to display the 8K UHD logo from CTA.
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The new TV’s also come with support for Dolby Vision IQ and the UHD Alliance’s new Filmmaker Mode, 2020.
Filmmaker Mode is supported by Hollywood’s leading directors.
This technology disables certain post-processing effects (such as motion smoothing, noise reduction and sharpening) while preserving correct aspect ratios, colours and frame rates.
The Companies webOS smart TV platform will bring 2020 LG OLED and LG NanoCell TVs a plethora of new programming from top global content providers through apps and services such as Disney+ and Netflix. New for 2020, the Apple TV app allows customers to subscribe and watch Apple TV+ and Apple TV channels as well as access their iTunes video library and buy or rent more than 100,000 films and TV shows.
Customers with 2018 and 2019 LG TV models will also be able to enjoy the Apple TV app this year.