Bunnings has decided to toss its traditional paper catalogue into the trash, moving to a completely digital marketing strategy across email, texting, and social media.
As Australian companies scramble to improve their green bona fides, the discontinuation of such a public-facing and obvious form of paper waste seems like a no-brainer.
Bunnings signalled such a change in July, when it told suppliers it had been “reviewing its digital capabilities”.
Bunnings merchandise director Jen Tucker confirmed the change last week.
“Following this review, we’ve decided to move to a fully digital version of the catalogue in both Australia and New Zealand, which will kick off with a Christmas gift guide special ahead of the festive season,” Tucker said.
“We are excited to be moving to this digital-only format which gives us the ability to reach more customers, provides an easier platform for customers to transact and can be evolved to meet the changing needs of our customers.
“The new format will also allow us to amplify and promote our catalogue in mediums where our customers increasingly spend time, including on social media and online as part of our digital advertising.”