BREAKING NEWS: Apple Aquires Kiwi Wireless Charging Company
Apple who are currently being supplied wireless chargers by Belkin has moved to acquire a New Zealand Wireless Charging Company.
PowerbyProxi, a designer of wireless-charging systems, this morning confirmed that they have been acquired by the iPhone maker.
The move appears to be part of a strategy by Apple to be in control of their own component manufacturing destiny, a move that long term could impact their current suppliers including Samsung and the likes of Belkin.
Dan Riccio, Apple’s senior vice president of hardware engineering, called the acquisition a “great addition as Apple works to create a wireless future”.
“We want to bring truly effortless charging to more places and more customers around the world,” he added.
The acquisition comes after Apple launched a Belkin made wireless-charger that was launched alongside the new iPhone X, iPhone 8 and iPhone 8 Plus. The iPhones use the same Qi wireless-power standard as Samsung’s Galaxy devices.
New Zealand-based PowerbyProxi was founded in 2007 to develop technology that would let people charge smartphones and other devices without having to plug them in to a power source. One of the company’s products is Proxi-Module, a modular wireless-power system that can be adapted and integrated into other products.
The company will remain in Auckland, New Zealand, Apple said in a statement.