B&O Play To Move Into Bottom End Networked Sound Market
Bang & Olufsen is set to take it up to Sonos in the bottom end of the wireless sound market, with the release of an all new Beoplay M3 wireless multi-room speaker.
The Danish Company will also have to compete with a new range of Harman Kardon networked products next year.
Created under the company’s B&O Play lifestyle division, the Beoplay M3 delivers Wi-Fi and Bluetooth connectivity for streaming music around a house from a range of sources, including B&O’s Beolink Multiroom system, Apple AirPlay and Google’s Chromecast.
The device has a 3.75-inch sub woofer to take care of mid and bass notes, while a 0.75-inch soft dome tweeter handles higher tones. Each speaker has a 40 Watt Class D amplifier built in.
The forward speakers only deliver sound forwards, so unless other B&O speakers are used with the Beoplay M3 there’s no option for 360 degree sound, which you can get with the M5.
But other features such as adaptive bass linearisation and digital signal processing are on offer to ensure music and other audio playback is made to sound its best.
Control for the speaker comes courtesy of the Beoplay app, which allows for its placement in a room to be configured and sound to be tweaked to get the most out of the M3.
In terms of design, the Beoplay M3 has a more oval shape compared to the cylindrical M5, and its speaker panel is interchangeable, allowing users to opt for fabric or anodised aluminium covers. Colours for the speaker itself are minimal, offering only black and light-grey ‘Natural’ colour options.
Beoplay M3 launches in two colours: Natural and Black, with seasonal colours to come. Beoplay M3 is available for a suggested retail price (inc GST) of 449 AUD, the wall mount for 74 AUD, the exchangeable wool-fabric cover 89 AUD and the exchangeable aluminium cover for 89 AUD. Stockists at launch will include Bang & Olufsen stores, Beoplay.com/m3, David Jones & Leading Independent HiFi Specialists from 9 November 2017.